Identity Guide
Version 1.0, last updated January 2023
Version 1.0, last updated January 2023
Reference this guide when making any materials promoting or involving PMI.
The information is simple, and those familiar with the brand will already have an understanding of the elements outlined in this guide.
The trick is to adhere to them - reference this document often, resist the urge to deviate from the guidelines provided here, and ask questions when you find a situation that forces you to go away from these rules.
The result will be a consistent brand aesthetic across the board, creating a lasting impact on those who interact with PMI.
Some assets that you'll find in this guide may not be downloadble on this page. Contact your contact at PMI for access to these materials, since they require design programs to edit.
Contact us with any questions or concerns. We’re here to help.
Download the full walkthrough of our brand guidelines. It covers language, logos, colors, fonts, and usage examples.
Download Brand Guidelines
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Colors from each color process (RGB, CMYK, Pantone/Spot, etc) may look different on different devices. Following these measurements should result in consistent printed and digital materials, but speak up if you find a strange color or result during the course of your work.
CMYK: 100, 82, 0, 0
HEX: #0048A3
RGB: 0, 72, 163
PANTONE: 2736 C
CMYK: 70, 64, 63, 65
HEX: #2B2B2B
RGB: 43, 43, 43
CMYK: 60, 53, 47, 18
HEX: #67666B
RGB: 103, 102, 107
CMYK: 26, 21, 20, 0
HEX: #BDBDBF
RGB: 189, 188, 190
CMYK: 7, 3, 4, 0
HEX: #EAEFEF
RGB: 234, 239, 239
PMI brand materials should adhere to these fonts and refrain from using fonts not found in this document. This is in the interest of keeping the brand cohesive and recognizable.
